CONTENTS 1. INTRODUCTION* Concept of Sampling* Importance of Sampling* Sampling: Historical Perspectives* Technical Terms* Sampling Frame* Census and Survey* Steps in Planning and Executing a Sample Survey* Advantages of Sampling over Complete Count * Limitations of Sampling* Sample Design and Survey Design* Evaluation of a Sample Design* Sampling with and without Replacement* Confidence Interval* Probability and Non-probability Sample* Sampling Distribution 2. SIMPLE RANDOM SAMPLING * Introduction* Properties of Simple Random Sampling* Drawing a Simple Random Sample* Estimation of Population Mean and Total * Properties of the Estimators* Relative Error of the Estimators* Improving the Estimates* Advantages and Disadvantages of SRS