Build strong subject knowledge and skills and an international outlook with author guidance and in-depth coverage of the revised Cambridge International AS and A Level Business syllabus (9609) for examination from 2023. - Understand how the key concepts relate to real business contexts with numerous case studies from multinationals and businesses around the world. - Develop quantitative skills with opportunities to interpret business data throughout. - Master the vocabulary needed to critically assess organisations and their markets with key terms defined throughout. - Build confidence with opportunities to check understanding and tackle exam-style questions at the end of every chapter.
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