This book contains a Strategic Management Model that runs throughout the chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs. All cases are about actual organizations. The firms range in size from large, established multinationals to small, entrepreneurial ventures, and cover a broad variety of issues. Salient Features* Each chapter contains a boxed insert dealing with an issue in environmental sustainability. Each chapter ends with Eco-Bits, interesting tidbits of ecological information, such as the number of plastic bags added to landfills each year.* Each part ends with a short case dealing with topics and issues from companies and brands like Apollo, ITC’s Bingo! and e-Choupal, Zapak, Satyam, Haldiram’s, Wipro, Nirma, Big Bazaar, Pantaloon, Mahindra