"Effective Financial Management" Back Cover of The Book: Are you confident about managing finances? Would you like to raise money? Are you budgeting effectively? Effective Financial Management covers the day-to-day financial concerns of a business in a practical, common-sense way. It gives advice on: • raising money for a business • maintaining investor relationships • accounting, reporting and communicating effectively with a wide range of stakeholders • budgeting and forecasting • managing business costs and cashflow • successfully assessing projects and buying assets This indispensable guide shows that financial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business.