• A knowledge of the various techniques of marketing research is very essential for students of Managerial Economics and prospective managerial personnel. • Considering the wide coverage of marketing research in the syllabi of various universities, a separate chapter on marketing research has been added to this edition.
এই ক্যাটাগরিতে আরও
M Girija|R Meenakshi|U K Sudha Nayak|R Cauvery-এর আরও বই