Table of Contents* Chapter 1. Introduction to Marketing and Services* Chapter 2. Marketing Environment and Market Research* Chapter 3. Consumer Behaviour in Services and the Future Guest* Chapter 4. Hospitality Products and Service* Chapter 5. Hospitality Pricing Strategies and Policies* Chapter 6. Hospitality "Place" Strategies and Distribution Channels* Chapter 7. Hospitality Sales* Chapter 8. Hospitality Promotion,Advertising,and Public Relations* Chapter 9. People as a Marketing Proposition* Chapter 10. Physical Evidence as a Marketing Strategy* Chapter 11. Processes as a Marketing Support* Chapter 12. Strategic Marketing Planning and Control* Bibliography* Glossary