Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing. About Pearson Pearson Education has been publishing books on all genres like science, technology, law, business, humanities and others, and has been educating more than a hundred million people across the world. Their books have not only been helping students in learning, but are also aiding teachers and professionals. Pearson Education India publishes academic books and reference books in various fields like business and management, computer science and other engineering domains, competitive exam guides among other types of books. Some of the books published by Pearson Education India are Decision Support and Business Intelligence systems, Electromagnetic Field Theory, Computer Architecture and Organization, Managing Business Process Flows and A Critical Companion to Compulsory English.
