A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies. Table of Contents* Chapter 1: An Introduction to Sustainable Marketing* Chapter 2: Sustainable Marketing Strategy* Chapter 3: Ethical Dimensions of Sustainable Marketing* Chapter 4: The Marketing Environment and Processes* Chapter 5: Consumer Behavior and Sustainable Marketing* Chapter 6: Measurement and Research for Sustainable Marketing* Chapter 7: Market Segmentation, Targeting and Positioning for Sustainability* Chapter 8: Global Problems, Global Opportunities* Chapter 9: Sustainable Products and Services* Chapter 10: Sustainable Branding and Packing* Chapter 11: Marketing Channels: Sustainability in the Value Chain* Chapter 12: Sustainable Pricing* Chapter 13: Sustainable Marketing Communication* Chapter 14: Sustainability in the Promotion Mix - Methods, Media, and Customer Relationships* Chapter 15: Digital Media and Sustainable Marketing
