Fortune At The Bottom of The Pyramid : Eradicating Poverty Through Profits is a comprehensive book on the various business models industries can employ to tackle the plague of poverty. Drawing on his own insights in the original newspaper article, the book takes readers through the myriad models which companies around the world have employed to eradicate the problems of poverty in their neighbourhoods and how others can do the same. He interviews several notable CEOs to take their views on the problems facing us today and how poverty and the bottom of the pyramid can be effectively tackled if we work together. He also explains how Jaipur Rugs has managed to pull through with an innovative new supply chain from around the world, and how wireless, agribusiness, healthcare, consumer goods, and finance industries have changed the playing field. In addition, he provides solutions for the questions he raises, regarding profit, marketability, innovation, scale and oppurtunity. This book is an indispensable title for anyone interested in studying business models to eradicate poverty. About the Authors Coimbatore Krishnarao Prahalad was a former academician and the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Stephen M. Ross School of Business in the University of Michigan. One of the most prominent business thinkers of the modern world, he is best remembered for co-authoring Core Competence of the Corporation, The Future of Competition, and The New Age of Innovation. Stuart L. Hart is an American writer, academician and theorist best known for his company, Enterprise for a Sustainable World. He is also a Fortune 500 consultant and has taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan.
