The Strategy and Tactics of Pricing: A Guide to Move More Profitable 5th Edition, authored by Thomas Nagle, John Nogan and Joseph Zale, is a comprehensive book that shows readers how to manage markets so they can improve their competitiveness and profitability. It is a step-by-step guide to pricing analysis and strategy development. About Pearson Pearson is one of the biggest education companies in the world. Their books help in facilitating the education of 100 million people worldwide. They cover a wide spectrum of subjects including: business, technology, sciences, law and the humanities. Their books and resources help students learn, teachers teach and professionals evolve through their career. Pearson has designed their learning tools in a way that will help people expand their knowledge, develop skills and know their potential. Table of Contents* Chapter 1: Strategic Pricing* Chapter 2: Value Creation* Chapter 3: Price Structure* Chapter 4: Price and Value Communication* Chapter 5: Pricing Policy* Chapter 6: Price Level* Chapter 7: Financial Analysis* Chapter 8: Pricing Over the Product Life Cycle* Chapter 9: Pricing Strategy Implementation* Chapter 10: Costs* Chapter 11: Competition* Chapter 12: Ethics and the Law