Summary Of The Book Strategies attract a great deal of negative reactions within organizations, as they are often believed to be a contradiction of previously incorporated methodologies. However, McKeown tells the readers that strategy is essential for shaping the future. The Strategy Book starts off by tackling one of the biggest problems with strategy, which is that no one knows what it is, and how it works. McKeown guides the readers into designing an effective strategy, and implementing it. The layout of this book is simple, and contains a number of examples for the readers to learn from. It poses a number of questions to managers, regarding their practices, which helps them assess themselves. Additionally, McKeown also deals with risks linked with strategic implementation. This book is divided into six parts, and the first five parts deal with the difficulties faced by leaders to think in a strategic manner, and consist of certain key concepts in strategy, such as Ansoff, Porter, and BCG. The last part consists of a number of practical tools, which can be applied for strategic thinking. The Strategy Book is loaded with examples from top-notch organizations such as GE, Apple, and Wal-Mart, explaining strategy as a daily task. Through the course of this book, McKeown aims to answer questions about involving people with strategy, ways to utilize strategy tools, and avoiding pitfalls. The author also throws light on the fact that strategic thinking is what sets apart leaders and managers. He also tells the readers about maintaining the correct balance between the creative and analytical side of strategy. McKeown has explained the concept of strategic planning in a manner that is easily understood by readers, regardless of their educational qualification. The Strategy Book is a must-have for marketers, students, and businessmen. About Max McKeown Max McKeown is an author, researcher, and consultant. McKeown has written Adaptability: The Art of Winning, The Truth About Innovation, and Unshrink: Yourself-People-Business-the World. McKeown was born in 1969, in London, England. He completed his Master’s in Business Administration and his doctoral degree from Warwick Business School. He is a proponent of innovation culture, and believes that failure is often a stepping stone to success. McKeown is also a fellow of the Royal Society of Arts, and has been a part of the Rollins Center for eBusiness, serving on the Advisory Board. He carries out his research activity with Warwick Business School.
